(Vocus) September 14, 2010

Toshiba’s Computer Systems Division (CSD), a division of Toshiba Singapore Pte Ltd, today announced a new addition to its line of HD camcorder, the Camileo BW10. The Full HD waterproof Camileo BW10 is designed for active sports fans, adventure travelers and families who want to capture their memories in high definition. Available in two funky colours, Sporty Yellow and Cool Silver, the Camileo BW10 is easy to use, making it suitable anyone who wants minimum fuss, maximum fun.

Maximum fun in any weather

Relaxing days on a sandy beach, an exciting snorkeling trip or an adventurous hiking trip are all worth shooting in excellent quality and the Camileo BW10 is the most suitable gadget to capture the memories for all these occasions, dry or wet. It’s a breeze to record underwater, as the Camileo BW10 is waterproof up to two meters, and its rubber casing also protects the camcorder from dust and sand, making the Camileo BW10 an ideal companion for shooting on the beach. This compact, bar type camcorder is very lightweight at 114g and fits easily into a small pocket, making it handy for spontaneous recording.

High quality video clips and photos

The Camileo BW10 offers Full HD resolution (1080p/30fps), video stabilization and doubles up as a 5 megapixel digital still camera with 10x digital zoom. Two dedicated buttons let users easily switch between video and photo modes.

The Camileo BW10′s integrated face detector allows users to take portraits by automatically enhancing colours and exposure of up to twelve faces in the picture. Furthermore, the maximum sensitivity of ISO 1600 enables the camcorder to record great shots, even in unfavourable ambient light conditions. The trendy and compact Camileo BW10 displays video clips and photos on a 2.0″ LCD screen and saves content on SD/SDHC cards (up to 64GB).

The Camileo BW10 will be launched at COMEX 2010, and be retailing at major consumer electronics and computer stores nationwide.

About Toshiba Camileo HD Camcorders

The Camileo line is designed to meet a growing consumer demand for affordable HD video camcorders that make sharing memories with friends and family easy and fun. According to IDC, the traditional camcorder market is shifting to HD, as nearly 45 percent of all units shipped in 2009 were HD models and is expected to hit 60 percent in 2010. The easy-to-use Camileo line supports 1080p Full HD resolution allowing consumers to capture and edit high-quality video, take still camera photos and view them directly on their PC or TV. User can also transfer content easily to Youtube (TM) using the bundled software.

About Toshiba

Established in 1875, Toshiba Corporation is a global high technology product leader with 315 major subsidiaries and affiliates worldwide. Toshiba Singapore Pte Ltd is a wholly owned subsidiary of Toshiba Corporation. Its Singapore-based Computer Systems Division (CSD) is the regional headquarters for South and Southeast Asia. In addition to notebooks under the Qosmio, Satellite, Satellite Pro, TECRA, PORTÉGÉ and libretto product brand names, the company also offers portable and wireless accessories for customers under the Toshiba brand name. For more information, visit the company’s website at www.pc.toshiba-asia.com.

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Cambridge, MA (PRWEB) September 2, 2010

Camcorder HQ , an in-depth research site for camcorder shoppers, today published an article proclaiming Cisco Systems Inc.’s (NASDAQ: CSCO) purchase of Pure Digital, makers of the Flip Video series of pocket camcorders, a “a potential disaster” – and trumpeting Eastman Kodak Company (NYSE: EK) as an example of a company “leapfrogging the competition by adding more features at a lower cost.”

Pure Digital created the concept of pocket camcorders, and their Flip Video models have dominated the market since their debut. The emphasis on style, simplicity, and affordability has propelled them to incredible success. Their latest models, the Flip MinoHD and Flip UltraHD, were greeted with much fanfare upon release, but have been more recently overshadowed by Kodak’s more robust, less expensive products.

“The desire to not complicate the Flip has made Pure Digital wary to add new features or allow users to exert any kind of control over the camcorder,” says Mike Brady, editor of Camcorder HQ. “In contrast, Kodak has demonstrated that it’s possible to provide more opportunity for users without making things too complicated, and at a lower price.”

Since their acquisition by Cisco in March, Pure Digital has been relatively quiet, releasing only the Flip UltraHD, a product whose upgrades were largely cosmetic. In the same time period, Kodak has introduced two promising pocket camcorders that exceed the quality and capabilities of the Flip series, the Zx1 and Zi8, and has already announced another new model that will debut this January at CES 2010.

“If Pure Digital doesn’t rise to this challenge soon by releasing a Flip that has an expanded feature-set like the Kodak models,” says Brady, “Cisco might begin to regret their investment.”

Camcorder HQ is a site dedicated to providing unbiased, comprehensive information for shoppers looking for the right camcorder. The site provides hands-on reviews, product comparisons, and helpful guides so consumers can feel comfortable with their purchase and get the most from their new camcorder.